Dior x LC special campaign: The Diorama Pop-Up Store in Hong Kong

Last weekend, Christian Dior’s Spring Summer 2015 Collection and Diorama  was staged at the Lane Crawford pop-up store inst...



Last weekend, Christian Dior’s Spring Summer 2015 Collection and Diorama was staged at the Lane Crawford pop-up store installation. The upper side of being an insider at Dior, is of course the opportunity I get to attend the store opening cocktail last Friday night! We were so excited for the collaboration as Dior does not normally bring its products outside its boutiques, these kind of exclusive partnerships with Dior are very rare. And if you wonder, the last pop-up store was the launched in July 2014 for the Dior Fushion sneakers at Joyce On Pedder.

The exclusivity of Diorama pop-up store was marked by pre-launch of 8 different styles of Diorama that is showcased only at Lane Crawford, meaning you won't even be able to bring this bag home at the Dior boutiques! The modern architecture which looks like a time-tunnel also carries 7 ready-to-wear pieces from the S/S'15 Runway show in Paris. Name a reason why one shouldn't be visiting the pop-up store that would last till March 8th...


The Dior Fusion came in a very cute shoe box with a patch of man-made grass in it 

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